Moving Forward: New Resources - March 27, 2011

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Dear Friend of Herndon,

All of your hard work made the Affordable Care Act's first anniversary a big success. As we look ahead to ACA's second year, Herndon Alliance has some new communications tips that can help you set a positive tone, even with skeptical audiences. Read on.

Bob Crittenden
The Herndon Alliance

Communications Tips, March 27, 2011: Moving Forward: New Resources

On Skeptical Audiences

Several groups have requested resources to help move skeptical audiences toward support of reform. See our Communications Tips to Use With Skeptical Audiences for our advice.

Communications Tips for Moving Forward

On March 14, POLITICO posted an important piece by Secretary Sebelius. See how Herndon Alliance breaks down her words, which provide a communications template for national and state groups: Moving Forward: A Communications Template. The big picture: new protections, greater freedoms, and lower costs.

Latest Information and Research

Communications Tips to Use With Skeptical Audiences: http://herndonalliance.org/resources/implementation-basics/communications-tips-to-use-with-skeptical-audiences.html

Moving Forward: A Communications Template: http://herndonalliance.org/resources/implementation-basics/moving-forward-a-communications-template.html

Competitive Health Marketplace: http://herndonalliance.org/resources/system-change/the-exchange-competitive-health-marketplace.html

Coordinated Patient Care: http://herndonalliance.org/resources/system-change/coordinated-patient-care.html

Quality Care Pricing: http://herndonalliance.org/resources/system-change/payment-reform-quality-care-pricing.html

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