The Herndon Alliance wants to help you take values-based research and effective health care communications to the people of America.
Our analytic research represents the most in-depth and current inquiry into America’s attitudes on health care. What ideas, stories, and messages best resonate with likely voters (in 2006 the majority of voters were insured) and will motivate them to push for real and substantial reform. The research has also tackled obstruction messages, which have been used repeatedly and effectively by those who are against real reform.
We are sharing our findings and assisting advocacy and other organizations in utilizing this work successfully. Our customized presentations and trainings are designed to help you turn our research into practical communications and media strategies. Values-based research is a lot more than simply using new words and we’re here to help you develop strategies and create messages that are right for your constituents or campaign.
- Sample HA presentation
- “Who We Are” – an introduction to the HA organization
- “What We Have Learned” – a summary of the HA work and how it is being used
- “Before + After” – examples of how HA work has influenced others
- “Words to Use” – the choice of a simple word can make a difference; choose thoughtfully.
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Coming Soon: See the latest communications pieces created at our group trainings